What is a Brand? Can you tell me?

Its been a long time since I logged in here. It has been busy since we came back fron Thirupati. Lot of positive signs. With LeafSol work picking up I am all excited. It has been great. At the same time I miss talking to myself at Jasmine Summer. Guess thats what ranslated to all the Blah Blah I did this afternoon....God I must have spoke for about 4 hours and it was all about me , myself.

It was wonderful to think about school days and it is really nice to get back to those memorable days through aadi. The PTA meting we had 10 days back was really intresting. Guess no one gives feedback to the teacher. It appears to be a 1 way traffic, with teachers rattling about your kids performance. I saw the teacher react in surprise when I said I liked a few things that she is doing for her students.

I am not very sure if the teacher appreciates what she is doing. Is it just a job or does she love her profession? She seems to have pre-formed notions & opinions and does not think beyond that. She said things I aleady know about aadi. What I would apprecite is to give us insights about how things can be made better. I have only one kid & she intercats with 30 kids a day..and I wud expect her to be more of a specialist....am I expecting too much?

Rita & me were talking about printo...more and more outlets in India are trying to Project them as a Brand and they are also charging a premium for that. But, at the end of it I do not get personalised service..or even worse a good standard service. It took Rita several hours to get our visiting card and brochure done at printo. This expierience has been very bad and we have decided to go to out next door local provider, to get the course material printed for our next session.

I wonder what a Brand means? What kind of service can we expect from Brands? Why do they charge premium? Just because they have 10 or 20 outlets in the state / country can they call themselves a Brand? Be it a school or a printing outlet or a electronics shop. We pay through our nose, our hard earned money. Is it wrong to expect a better service?

With retail stores mushrooming, I feel consumers are being taken for a ride, more and more. hmm what are my options?